Madrid Omnichannel
Strategic Design + Spatial Design
Tackling the relationships between New Luxury Business Models and Chinese Tax Fraud in Madrid.
The project deals with the dichotomous relationship between money laundering and tourism. We focused on activities related to the Chinese mafia in Madrid and proposed potential solutions with the help of existing technologies and legal frameworks, such as radio-frequency identification (RFID) and free ports.
The study starts looking at the interwoven events that bring about money laundering through Madrid’s luxury industry, scenes such as:
Madrid’s Milla de Oro, Polígono de Cobo Calleja, Adolfo Suarez Airport, Chinese Black Markets, or Hunting Grounds.
Exploratory research: “Following the money”
In order to better understand the events involved, we 3D modeled each of the scenes wherein money and/or product exchange was produced. In doing so, we explored how physicality and legal frameworks may affect the behaviors of all implied agents. According to our process, the research took the next order:
1) Luxury Stores in Madrid’s Milla de Oro; 2) Madrid’s Airport: Adolfo Suárez; 3) Interview with Woonivers’ CEO; 4) Chinese Black Markets; 5) Hunting Grounds; 6) Polygon of Cobo Calleja
Analyzing Patterns; Bringing the pieces together.
After thoroughly analyzing the scenery, we recreated a visual scheme to understand the interconnectedness of the events, which gave us a better imprint of the system as a whole. Scrutinizing the underlying patterns inspired us in unexpected ways, coming up with disparate alternatives that could benefit all parties.
3D Models In green: The scenes involved in the actual occurring of the events
3D Models In Blue: The proposed solutions and strategies.
-
![]()
In-flight Store
This alternative turns the airplane into a flying free-port, allowing for little-to-no-tax purchases. With the collaboration of the flying and luxury sectors, this sets a new type of business within both industries. Airplanes become winged store-fronts and airports pick-up points equipped with RFID lockers.
-
![]()
RFID Controls
Reimagining baggage control and security measures within airports, this proposal seeks to implement low to medium RFID frequency scans at crucial points to pin-point and track illicit transit of goods.
-
![]()
Laser-tag
With this solution, we went for a piece of critical design in order to shed some light on how hunting grounds can serve as money laundering devices. This direction implements Laser-tag competitions in which contestants would fire their taxes away, being able to get rid of taxation if not eliminated by the end of the game.
